E-commerce Design
That is the world I lived in during my time at Netrush. In the most simple of explanations, we partnered with brands to sell their products on Amazon.
There are many components to an Amazon listing that make a brand successful. Me and my team were responsible for creating captivating designs by following our brand partner’s branding guidelines, while pushing the boundaries of designing for e-commerce on Amazon.
A great listing on Amazon checks off all the components for design:
- Brand stores. Basically a mini website in the Amazon platform that is the perfect place to tell the brand’s story, show the benefits of their products and find all available products for sale by that brand.
- Enhanced Listing Images (ELIs). These are the square images that you first see on an individual product page.
- A-Plus. These are also found below the fold on a product listing page and is another great opportunity to showcase more of the product’s benefits and brand story.
- Brand stories. These graphics often appear above or below the A-Plus and is a great way to educate more about the brand’s history or product highlights, etc.
The designs you’re about to see below are projects at Netrush that I’ve been involved with either as a designer or art director.
Brand Stores.
Click on the image to see the full brand store and its functionality on Amazon.
Enhanced Listing Images.
Each product is allowed to have up to 9 ELIs and the more you fill those slots up, the more you will show up in search since the Amazon algorithm gives priority to full listings.
A-Plus graphics.
Click on the image to see the full brand store and its functionality on Amazon.
Brand Story.
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ZQuiet is one of the leaders in sleep aids with their goal to help stop snoring. One of their biggest complaints that they got was customers thought they bought the wrong size mouth guard and that the mouth guards were uncomfortable. We were challenged with coming up with a creative way to educate customers based on data we collected.
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I led the team in brainstorming ideas on how to best accomplish this challenge and we came up with creating illustrations based on customer feedback from the data we collected. Luckily for us, we had a talented illustrator on our team who was able take the storyboard we created and come up with “Tom’s Journey”.
Some of the brands I’ve worked with:
